In the era of outrage, it was inevitable that at least one Super Bowl ad incur the wrath of feminists. This year it was the Hyundai ad featuring Kevin Hart as an overprotective father.

According to The Telegraph, the ad has come under fire from some feminists, who’ve complained that the ad plays upon outmoded sexist tropes in which a young woman’s romantic agency is controlled by her patriarchal parent.

It’s certainly true that in 2016 protecting a young woman from predatory males is no longer a fatherly duty. That’s a job for college administrators.

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